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New Retail Products

Snack-sized beverages

fairlife snack sized beverages
January 14, 2019

fairlife, LLC, Chicago, launched fairlife smart snacks, a new collection of snack-sized beverages designed to help curb hunger between meals.

fairlife smart snacks are made with fairlife ultra-filtered milk, which is dairy milk that has been cold-filtered to remove the lactose while delivering 50% more protein and 50% less sugar than regular milk. The milk is blended with a touch of honey for sweetness and oats for a rich, creamy texture, as well as real strawberries, cocoa and vanilla for flavor. 

Best New Retail Products Contest Nominee 2019

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“As a mom, grandmother of triplets, a dairy farmer and a company spokesperson, my days are never the same, but always busy and jam-packed with projects and activities that keep me constantly moving. Whether traveling for business or leading a tour around the farm, I’m always looking for that energy and nutrition boost in the mid-morning or mid-afternoon,” says Sue McCloskey, co-founder. “That’s why I’m so excited to announce the addition of fairlife smart snacks to our portfolio, but I’m especially delighted because its irresistibly rich and creamy flavor profile excites my taste buds and it keeps me from being hangry between meals. I’m so proud that fairlife can offer one-of-a-kind products like these that bring superior nutrition in conveniently sized bottles that fit our fast-paced lifestyles today.” 

Available in Rich Chocolate, French Vanilla and Creamy Strawberry, each variety offers 15 grams of protein and 5 of dietary fiber in an 8-ounce bottle.

fairlife smart snacks are available in select Walmart stores, multi-packs on Amazon.com, and with limited distribution in select stores nationwide for a suggested retail price of $2.29 for a single-serve, 8-ounce bottle and $24.99 for a multi-pack of 12.

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KEYWORDS: dairy dairy snacks fairlife milk refrigerated beverages

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