Study reveals U.S. consumers seek clarity from retailers on food labeling
The researchrevealed 76% of U.S. consumers have unintentionally consumed food restricted from their diet.
Nearly 33% of Americans who have accidentally purchased food that does not align to their dietary requirements do so on a weekly basis, 49% of which said it was due to poor labeling, according to new research by Spoon Guru, London. The study was commissioned to look into the struggles of U.S. consumers that have food allergies, intolerances or lifestyle diets.
The research also revealed 76% of U.S. consumers have unintentionally consumed food restricted from their diet, with the No. 1 reason being that over half of respondents (52%) were served the wrong food as an error by waiting staff in bars and restaurants. Meanwhile, 37% listed poor food labeling as the second most common reason for purchasing incorrect products.