Study reveals music, visuals, scent bring consumers in store over e-commerce
78% of shoppers cite an enjoyable in-store atmosphere plays a key factor in opting to make purchases in-store over online.
Nearly 78% of shoppers globally say an enjoyable in-store atmosphere (the right combination of music, visuals and scent) is a key factor in their decision to choose in-store over e-commerce, according to a study produced by Mood Media, Austin, Texas.