The introduction of the simplified Pete’s name will happen concurrently with refreshed packaging.
Hollandia Produce, the Carpinteria, Calif.-based owner of the Pete’s Living Greens brand, is undergoing a brand refresh, including a simplified name and new visual treatment of its packaging.
“We are confident that the move toward the simplified Pete’s name will help to exemplify our maturation as a company along with our future focus on innovation beyond just the living segment of our product portfolio while still staying true to our roots,” says Brian Cook, president. “We want consumers to associate all current and future Pete’s products with the freshest, safest and highest quality greens available because of our hydroponic greenhouse growing methodology.”