Energizing product packaging with ergonomic designs
Successful refrigerated and frozen food package designs add another layer of challenges for designers—package design that thrives in the cold/frozen case.
Packaging design directly shapes how consumers perceive a brand, and sometimes even influences their willingness to buy. Visually interesting graphics always attract the consumer’s eye, and well-done graphics can make meaningful emotional connections that build brand loyalty. But, not even the most beautiful packaging aesthetic can conceal a product’s design if is hard to use, ambiguous and doesn’t contribute to the user experience. Successful refrigerated and frozen food package designs add another layer of challenges for designers—package design that thrives in the cold/frozen case.