“We’re so pleased to be expanding outside of Great Britain and launching the UK’s first-ever plant-based meat burger into the Middle East,” says Simeon Van der Molen, founder of Moving Mountains. “This marks a huge leap in innovation for humanity, and will allow consumers to bite into a future of food technology that is better for their health and the health of our planet. Our 100% plant-based meat burger has taken scientists, chefs and farmers over three years to make, and is the closest replication to animal meat in the UK, but requires less land, less water and produces less greenhouse emissions. The environmental impact of the animal agriculture industry is becoming catastrophic, and so it is essential that technological innovation keeps up to provide a real solution for food that is sustainable, but doesn’t compromise on taste, therefore providing a viable alternative for vegans, vegetarians and meat-eaters alike.”

“Rastelli has been providing premium foods in the region for many years,” adds Tony Rastelli, owner of Rastelli Foods Group. “The addition of Moving Mountains burgers to our product portfolio comes at a great time, as we are seeing a growing demand for meat substitutes in the Middle East. The Moving Mountains burger really smells and tastes like meat, but is completely plant-based. It’s the best alternative to meat that I have ever tried. I’m confident that consumers in the region will love it.”