Ireland-based frozen foods processor enters U.S. frozen food aisle with plant-based vegetables, burgers and more
Strong Roots, Ireland, entered U.S. frozen food aisles with plant-based verified vegan and Non-GMO vegetables, burgers and more.
"Young consumers are savvier and more curious about food than ever before, but have had few appealing options in the freezer. Strong Roots brings a better experience—a delight to come home to on a busy weeknight for a meal or a tasty everyday snack. We inspire today's healthy eaters to be spontaneous and creative by offering flavorful foods they can mix and match with minimal prep. We like to think of Strong Roots as their 'plant-based friend,'" says Samuel Dennigan, founder. "We are a purpose-driven company. Our foods are smart and sustainable, avoid spoilage and have recyclable packaging. We want to help change lives for the better."