Fonterra Brands, New Zealand, debuted new packaging for its Anchor Dairy marquee brand.
"We place the utmost importance on clean sustainable farming and animal care practices," says Megan Patterson, head of U.S. retail marketing, Fonterra USA, Rosemont, Ill. "Our cows are extremely cared for and live most of their days on Fonterra family farms with lush, green pastures. On a global dairy farming scale, this is very unique. Sharing the pure New Zealand taste in Anchor butter and cheese is our goal."
The new packaging will appear on the brand’s high-quality cheese and butter products.