Tasty, Nestlé launch ice cream line
Tasty, a New York-based social food network, partnered with Nestlé USA, Glendale, Calif., to launch a new line of Tasty Ice Cream.
The first flight of flavors, which were created based on Tasty audience insights, include:
Vanilla Galaxy Twist. Silky blue frosting swirls around classic vanilla ice cream with caramel-flavored stars and rainbow sprinkles.
Peanut Butter 'S'mores Smash. A peanut butter marshmallow ice cream studded with peanut butter cups and graham cracker crunchies, mini marshmallows and a fudge swirl.
Chocolate Caramel Pretzel Crunch. Pretzel bites floating in a rich chocolate ice cream with a salted caramel swirl.
White Chocolate Raspberry Lava Cake. White chocolate-flavored ice cream, thick swirls of raspberry and chunks of cake.
"Tasty's accessible lens on cooking and food has changed the way people are eating all across the world. We're excited to bring Tasty's bold and fun takes on recipes we know people love to ice cream," says Talia Halperin, general manager of Tasty commerce. "Our exclusively limited-edition ice cream gives us the chance to do what we do best – continue innovating in the kitchen and sharing our tastiest creations with consumers."
"Nestlé's commitment to making great tasting and high-quality ice cream paired with Tasty's daring and different approach to recipe development created the perfect team to bring a whole new approach to the ice cream aisle," says Kerry Hopkins, manager of ice cream innovation at Nestlé Dreyer's Ice Cream. "We think ice cream is season-less, so not only do we get to share these first four flavors – inspired by Tasty's dedicated fans, but ice cream lovers can look forward to fresh new flavors rolling out every few months for the rest of this year."
The new ice cream flavors are available in 14-ounce cases in grocers nationwide for a suggested retail price of $4.99.