Numi Organic Tea leaps from tea aisle to refrigerator case
Numi Organic Tea, Oakland, Calif., leaped from the shelf-stable tea aisle to the refrigerator case with two new product lines—Tea Latte Concentrates and Daily Super Shots.
“We’re excited to elevate Numi’s presence in trending categories beyond the tea aisle,” says Ahmed Rahim, co-founder and CEO. “Our line of green, black, white, turmeric and herbal blends featuring functional ingredients have been very successful while garnering numerous awards. We’re excited to build on this success by bringing our innovative, flavor-first approach to drive growth in these emerging categories.”