Report uncovers consumer demand for proactive health solutions through added functionality in food, beverages
The research found that consumers are now turning to food and beverages as the first line of defense for their health.
Kerry Ingredients, Beloit, Wis., released a report that identifies functional ingredient trends, innovations and reformulation opportunities.
Utilizing an online survey in partnership with BrandIQ, Los Angeles, the report, “Proactive Health: Consumer Demand for Functional Benefits,” uncovered unique insights into specific functional benefits and consumer-preferred functional ingredients.