Study reveals meaning of sustainability in flexible packaging
Brand owners know consumers care about sustainability in general and particularly sustainable materials, but many do not think consumers care about sustainable processes.
The Flexible Packaging Association (FPA), Annapolis, Md., released its latest sustainability report, “Perspectives on the Meaning of Sustainability in Flexible Packaging.”
FPA commissioned the study to better understand perspectives on sustainability and packaging among consumers and brand owners. The study integrates insights from brand owners surveyed online in June 2018 by Packaging World and insights from an online survey of consumers conducted by The Harris Poll, Rochester, N.Y., in July 2018, both surveys conducted on behalf of FPA.