Study: Consumers expect businesses to support social issues
Nearly 89% of consumers support businesses that take stances related to the environment.
Shoppers expect businesses to demonstrate corporate social responsibility by taking stances on pertinent social issues. Some issues, however, are more divisive than others, according to a study by Clutch, Washington, D.C.
In fact, 89% of consumers support businesses that take stances related to the environment, human rights (80%), gender (74%) and politics (56%). Issues related to the environment and human rights are the least likely to cause controversy.