Study: Restaurants brace for increased competition as emerging channels continue to expand
60% of respondents say that if their favorite food truck opened a restaurant, they would be likely to visit.
While usage of emerging channels is still low overall compared to traditional foodservice segments, strong appeal among younger consumers and continued nationwide expansion by these channels means increased competition for restaurants moving forward, according to “2019 Emerging Channels Consumer Trend Report.”
This report, produced by Technomic, Chicago, explores primary and secondary emerging channels, and covers the unique challenges and opportunities that each channel faces.