Study reveals what products consumers care about when buying local
Millennials say local matters most in the frozen department.
As consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. As a result, manufacturers and retailers are amplifying the attributes of their offerings by touting key attributes such as “locally made.”
Even so, buying local had the highest awareness among U.S. consumers, topping the charts at 46%, according to a study produced by Nielsen, Chicago.