Study: Most successful brands focus on wellness, indulgence, convenience
For the first time, products developed by companies with annual revenues under $1 billion represented the majority of top-ranking brands.
IRI, Chicago, released its “2018 New Product Pacesetters,” which highlights the most successful new product launches across food and beverage and convenience store sectors, among others. Smaller companies continue to dominate the list, and the most successful products emphasize wellness and convenience.
“The majority of 2018 New Product Pacesetters addressed at least one of the overriding themes we’ve observed over the past few years,” says Joan Driggs, vice president, content and thought leadership. “They’re upping the consumer experience, delivering against expectations and addressing simplicity, either with ingredients, convenience or sustainability.”