Study reveals consumers love to discover new flavors
Flavor remains the No. 1 factor of importance when buying food and beverages.
Two out of three U.S. consumers “love to discover new flavors,” while the same proportion say that “going out for dinner inspires their home cooking,” according to a survey released by Innova Market Insights, The Netherlands. Adventurous, daring and re-imagined flavors are emerging to entice trend-conscious consumers, who enjoy an element of the unexpected on their palates.
Flavor remains the No. 1 factor of importance when buying food and beverages. Millennials and Gen Z in particular drive the trend of novel, creative, impactful foods with funky colors, shapes and flavors that are exciting to share through social media.