Crazy Richard’s Peanut Butter Co., Dublin, Ohio, partnered with the National Peanut Board, Atlanta, to roll out Wholly Rollies, bite-sized frozen protein balls that feature just five ingredients.
“I'm on a mission to make healthy snacking simple,” says Kimmi Wernli, owner of Crazy Richard’s. “Just a few wholesome ingredients for that homemade goodness – without the messy kitchen. These delicious protein balls are gluten-free, plant-based and whole family friendly."
Wholly Rollies come in PB & Cacao (peanut butter, oats, dates, cacao nibs and unsweetened toasted coconut), PB & Strawberry (peanut butter, oats, dates, freeze-dried strawberries and unsweetened toasted coconut) and Cinnamon Oatmeal (peanut butter, oats, dates, golden raisins, flax and organic cinnamon).
“As consumers continue gravitating toward snacking, the National Peanut Board is excited to be part of bringing this new product to the freezer case. As a delicious, nutritious and portable snack, Wholly Rollies embody everything consumers are looking for,” says Ryan Lepicier, senior vice president, marketing and communications, National Peanut Board.
Wholly Rollies are sold in major grocery store chains, including Acme, Kroger Banners, Walmart, Meijers, Publix, Whole Foods, Giant, Safeway and Giant Eagle nationwide.