Study examines generational appeal of cannabis-infused food, beverages
The research revealed a gap in interest in purchasing cannabis-infused food and beverage products between consumers ages 21-34 and consumers ages 55 and older, with consumers ages 35-54 bridging the middle.
A new study from Culinary Visions, Chicago, examines consumers' knowledge, attitudes and preferences toward a variety of food and beverage products made with cannabis ingredients. The study finds that while younger consumers are significantly more interested in trying cannabis-infused goods, older consumers are still open to trying these products in a functional or medical context.
“For consumers over 55, the hesitation may be health-driven, but health concerns may be what ultimately convinces this demographic to give cannabis-infused products a shot," says Sharon Olson, executive director. "When it came to considering these products for medical reasons, consumers over 55 were more receptive, with a majority stating that they were interested in trying these products for the purpose of pain relief, anxiety treatment or as a sleep aid."