Survey reveals 93% of consumers don't subscribe to meal kit delivery services
Meanwhile, 23% once subscribed to meal kits but no longer do.
Good Eggs, Oakland, Calif., announced the results of its Family Food Fix Survey, which takes a pulse on the perspectives and behaviors of today's consumers when it comes to the necessary task of grocery shopping. Additionally, the findings reveal insights into meal kit usage, the reality of preparing multiple dinners every night and what families across America want most for dinner.
"From grocery shopping to getting dinner on the table, feeding a family has become a time-consuming struggle for today's busy parents," says Jaime Nessel, vice president of assortment. "Online grocery delivery services can provide significant time savings to families.”