For years, the frozen department was that section of the grocery store plagued by TV dinners, frosted glass that you couldn’t see through and very limited innovation. But, recently, there has been a revolution that is putting frozen back on the map. Educating consumers and motivating them to reconsider frozen has been on the minds of many retailers. And, it all starts with private brands.
In fact, private brand frozen sales are growing four times faster than overall frozen department sales, as retailers tap into three major trends to provide bold innovation that has consumers more engaged in frozen than ever before.