Shoppers see the process of shopping across channels and banners as a personalization strategy.
Food Marketing Institute (FMI), Arlington, Va., released the 45th edition of “U.S. Grocery Shopper Trends,” prepared by The Hartman Group, Inc., Bellevue, Wash., which studies what consumers want from their retailers when personalizing grocery shopping.
“One-third of households have at least one family member following a non-medically prescribed diet, and this rate is higher for younger generations,” says Leslie Sarasin, president and CEO of FMI. “In an effort to meet their idea of eating well, households are eating in increasingly personalized ways, challenging the food shopping experience.”