Report details how personalized packaging benefits CPG companies
The report details six recent personalized packaging campaigns run by leading CPG companies.
PreScouter, Chicago, released a report uncovering the newest personalized packaging technologies.
“For the modern consumer, the shopping experience is becoming much more than simply acquiring a product — people are looking for a way to connect with products and brands based on their opinions, thoughts and way of life,” says Dr. Marija Jovic, senior project architect. “It is therefore not surprising to see the demand for tailored products growing, and companies are actively looking for ways to create packaging that speaks to consumers as individuals.”