Conagra Brands, Chicago, expanded its Birds Eye brand with vegetable-forward products that substitute pasta and rice for pasta made from zucchini, lentil and riced cauliflower.
"Today's families have busy schedules that often demand quick meal solutions, and sometimes those easy solutions are not inherently nutritious. Plus, there's always the struggle to get picky eaters to eat," says Anne Murphy, senior brand manager for Birds Eye. "These new Birds Eye meals deliver popular family favorite dishes in under 15 minutes, while also making it easy and enjoyable for families to eat more vegetables by swapping in pasta made from vegetables and riced cauliflower rather than traditional carbs."