New findings from Nielsen, Chicago, demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. This puts food retailers in a vulnerable position and engages them in a constant race for buyers. The race is fueled by increased price awareness of shoppers, and the abundance of options for them to choose from, as well as the dominance of grocers to sell at lower prices than most retailers.
However, smaller grocers can still compete if they use artificial intelligence (AI) in pricing.