Several produce processors make exec changes, and other personnel announcements
ASSOCIATIONS/ORGANIZATIONS:
The Association of Genuine Alaska Pollock Producers (GAPP), Seattle, Wash.
Anna Carpenter fills the newly created role of communications and membership coordinator, effective July 1, where she will assist in crafting the narrative for Wild Alaska Pollock with a Year 2 strategic plan and act as the voice on social media. Carpenter was previously employed by Dimension Mill, where she gained experience coordinating and executing the organization’s marketing and communications efforts. She has also served multiple roles within St. Mary’s College, gaining experience with grassroots and social media marketing as well as communications.
International Dairy Foods Association (IDFA), Washington, D.C. Jennifer Martin was named director, external and member communications. Martin previously managed communications for The Fertilizer Institute’s (TFI) nutrient stewardship and security and safety programs. She also assisted in developing communications strategies for TFI’s policy and advocacy efforts, directed TFI’s member communications and provided marketing support for TFI conferences. For the past 14 years, Martin has worked in various roles in agricultural communications. Before joining TFI, she served as the director of food technology communications at the International Food Information Council (IFIC), and served in key federal government roles at the U.S. Department of Agriculture, communicating the benefits of federally funded agricultural research. During her service, she was instrumental in the launch of USDA’s National Institute of Food and Agriculture (NIFA). And, Michael Goodin was appointed manager, multimedia and digital content. Goodin maintains a decade of experience in fast-paced, campaign-style creative media atmospheres with multimedia production and management of digital teams. As manager of the video production team at the Heritage Foundation, Goodin delivered multimedia products and solutions to increase social media performance and generate national brand recognition. With his own media production company, Goodin specialized in advocacy videos and digital communications. He began his career in media production as a producer and editor for numerous Discovery Channel programs, as well as full-length documentaries and national television commercials.
U.S. Department of Agriculture (USDA), Washington, D.C. Ralph Hoffman, executive vice president, risk management for foodservice and food ingredients at Schuman Cheese, was appointed to USDA’s Agricultural Technical Advisory Committee for Trade in Processed Foods. Hoffman maintains a background in supply chain, commodities purchasing and financial modeling of global economic indicators to maintain cost consistency and visibility while managing against price fluctuations. Hoffman also serves on the National Dairy Promotion and Research Board and is on the executive committee of the Cheese Importers Association of America Board.