Study finds Canadian consumers excited to try cannabis-infused beverages
The study found that CBD-based beverages had the highest future purchase intent.
BevCanna Enterprises Inc., Canada, announced the results of its North American-wide consumer study, focused on product and consumption preferences within the cannabis-infused beverage market.
Conducted by an independent research group on behalf of BevCanna, over 2,000 adults of legal drinking age were surveyed on their interest and preferences in current and potential products, purchase likelihood, preferred format (edibles, beverages, topicals, etc.) and most likely consumption occasions (pain relief, as a sleep aid, relaxation, etc). Survey participants were based in Canada, New York and California.