Verus International acquires Big League Foods introduces MLB-branded ice cream
These flavors will initially be branded under the Chicago Cubs, Boston Red Sox, New York Yankees and Philadelphia Phillies logos in their respective markets.
Verus International, Inc., Gaithersburg, Md., acquired Big League Foods, Inc., a Rocklin, Calif.-based holder of a license with Major League Baseball Properties, Inc. (MLB), New York, to sell MLB-branded frozen dessert products and confections. The license covers all 30 MLB teams.
The initial ice cream product line includes grocery store-type packaging in 1.5-quart and pint container sizes, in addition to novelty “grab-and-go” size ice cream in cone, bar and sandwich versions. Products feature “home team” packaging to match the fan base in each region.