Study: Clean conscience eating is next macro trend
For instance, nearly 40% of global shoppers say eating clean has become more important in their diet over the last year.
The macro-trend of eating clean has evolved from purity, clean labels and avoiding negatives into what HealthFocus International, Petersburg, Fla., calls clean conscience eating.
According to this report, consumers who eat clean are not just making a rational decision—they are making a lifestyle decision.