Study: Meal kits, online grocery shopping revitalize interest in home cooking
Meal kits and online grocery services prove to be time savers for aspiring home cooks.
More than half of U.S. adults claim they really enjoy cooking (53%) and more than a third consider the kitchen to be the most important room in the home (35%), according to “Eating Trends: Cooking & Food Shopping,” a report published by Packaged Facts, Rockville, Md. These percentages are up compared to a decade ago.
The study found that most people who don’t cook at home either have a lack of time to grocery shop and meal prep or they lack confidence in their cooking skills. The latter reason is especially prevalent among Gen Z adults (ages 18-24), and to a lesser extent, Millennials (ages 25-39).