Chobani, LLC, Norwich, N.Y., launched a new line that pairs Chobani Greek yogurt with nut butter.
“Our fans love adding nut butters to their Chobani Greek Yogurt, and at our Chobani Café, the combination has consistently been among the best sellers for many years,” says Peter McGuinness, chief marketing and commercial officer. “This inspired us to create a new platform, perfectly pairing Greek yogurt with nut butters like almond and hazelnut to create a food that’s high in protein, has less sugar than other yogurts and just the right amount of healthy fats to power consumers throughout the day.”
“It’s incremental innovation that will bring more excitement and consumption to the yogurt category, [which] continues to be under-penetrated in the U.S.,” adds McGuinness.
Greek Yogurt with Nut Butters platform includes:
• Vanilla Greek Yogurt with Almond Butter
• Plain Greek Yogurt with Almond Butter
• Honey Greek Yogurt with Almond Butter
• Chocolate Greek Yogurt with Hazelnut Butter
• Vanilla Greek Yogurt with Cashew Butter
Chobani’s Greek yogurt with nut butters are made using only natural, non-GMO ingredients, and no artificial flavors, artificial sweeteners or preservatives, contain a balance of fats and are made with 30% less sugar than other yogurts.
This new line is available at grocers nationwide for a suggested retail price of $1.69 per 5.3-ounce single-serve cup.