Viva Tierra Organic introduces new retail packaging for apples, pears
The new packaging consists of six new eye-catching, zip-top stand-up pouch packages.
Viva Tierra Organic, Inc. (VTC), Mount Vernon, Wash., introduced a new line of retail packaging for its California-grown, certified-organic apples and pears. The new packaging aims to convey the pride that VTO’s organic growers and packers take in the organic fruit they grow and harvest.
The new packaging consists of six new eye-catching, zip-top stand-up pouch packages. For instance, the Organic California Gala, Organic California Apple and Organic California Pear come in 2- and 3-pound packages. Additionally, the company has new California-specific boxes, which will be used to pack the pouches in either 12/3# or 18/2# configurations. A 12/2# pack is also available.