Report finds grocery retailers not ready for advanced mobile experiences
The greatest barriers to their implementation include budget (64%), lack of internal resources (55%) and lack of executive buy-in (42%).
Retailers are not prepared to support the next wave of technologies like artificial intelligence (AI), chatbots and augmented reality (AR), according to a report from WBR Insights, New York.
The survey of 100 senior retail executives revealed that just 9% of respondents were able to support these features, while more than half (52%) not being able to. The greatest barriers to their implementation include budget (64%), lack of internal resources (55%) and lack of executive buy-in (42%).