MorningStar Farms, division of Kellogg Co., Battle Creek, Mich., introduced Incogmeato by MorningStar Farms, a plant-based portfolio that includes the company's first ready-to-cook, plant-based burger to be sold in the refrigerated meat case and frozen, fully prepared plant-based Chik'n tenders and nuggets.

"As more consumers are choosing a 'flexitarian' lifestyle and actively reducing meat, we're thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience," says Sara Young, general manager, MorningStar Farms, plant-based proteins.

"We know that about three-fourths of Americans are open to plant-based eating, yet only one in four actually purchase a plant-based alternative," Young says. "So, the intent is fully there, but it hasn't necessarily been followed with action. We know the No. 1 barrier to trying plant-based protein is taste. These consumers are still seeking the amazing taste, texture and sizzling qualities of meat, but want a better alternative for themselves and the planet."

The new Incogmeato by MorningStar Farms plant-based portfolio will hit retail meat cases in grocery stores and foodservice in early 2020. Sold in the refrigerated meat case, the 4-ounce plant-based patties are made with non-GMO soy. The plant-based Chik'n tenders and nuggets, also made with non-GMO soy, will be placed in the freezer section next to traditional chicken offerings.