80% of Millennials value quality when it comes to food shopping, and nearly 70% are willing to spend more money on high-quality foods.
Quality drives Millennial food shopping, according to a new survey presented by Whole Foods Market, Austin, Texas. In fact, 80% of Millennials value quality when it comes to food shopping, and nearly 70% are willing to spend more money on high-quality foods.
These findings are part of a new survey that examines Millennial food, health and grocery shopping preferences. The study was conducted independently by YouGov, UK, on behalf of the retailer. The national online survey sampled 1,006 U.S. adults between ages 22-37.