RLS Logistics, Newfield, N.J., increased its direct-to-consumer (D2C) fulfillment capabilities to keep up with growing demand. The plan includes the renovation of two current facilities, while possibly acquiring a new location in the Midwest.

“Market trends, including the rapid growth of direct-to-consumer brands, have led to more and more companies who are looking to partner with a quality 3PL provider,” says Anthony Leo, president and CEO, warehousing group. “By outsourcing packaging and fulfillment operations to RLS, companies of all sizes can avoid huge capital investments in facilities and equipment, ship products faster and reduce freight costs, while not compromising on product quality.”

As part of the current expansion program, RLS completed renovations to its existing Salt Lake City, Utah, logistics center, which will allow the facility to accommodate additional fulfillment lines.

“With the upgrades in Salt Lake City, we can double capacity at this location, which provides forward distribution for products shipped throughout the West,” adds Ken Johnson, executive vice president, warehousing group.   

“With Phase 1 of the project complete, we are beginning similar renovations to our East Coast logistics center in Newfield, N.J., which will more than double its capacity as well,” Johnson adds. “As part of the renovations, we are adding a new dry warehouse location nearby in Vineland, N.J., which will handle packaging and other ambient items currently housed in Newfield. We expect this second phase to be completed and operational in the first quarter of 2020. At the same time, we are evaluating potential locations to establish a D2C fulfillment center in the Midwest, which will solidify our ability to provide 2-day ground transportation to all 48 contiguous states.”