Study reveals Gen Z’s influence in purchasing decisions
According to the report, 87% of parents say their children influence at least some aspect of their purchases, either for household items or for themselves.
Members of Generation Z influence a significant amount of household purchases and enjoy spending their own money, according to the latest issue of the Consumer View report released by the National Retail Federation (NRF), Washington, D.C.
"We’re seeing a shift in the way families shop where children are much more involved with purchasing decisions,” says Mark Mathews, vice president for research development and industry analysis. “This year during back-to-school shopping, teens and pre-teens were heavily involved with purchasing decisions and contributed significantly more of their own funds compared with a decade ago.”