Albertsons Cos., Boise, Idaho, revamped its lineup of Own Brands entrées with 55 new items, from organic plant-based meals for the “flexitarian” to premium high-protein power bowls and more.
“We’re in a new age for frozen meals,” says Chad Coester, senior vice president of Own Brands. “Shoppers deserve premium meals that deliver on dietary needs and indulgence. We’ve reimagined our frozen meal lineup with new formats to deliver on quality first.”