Study finds Gen Z consumers prefer grab-and-go lunch concepts
The study reveals that the menu items among kids' favorites were also items ideal for grab-and-go dining.
A new study from Y-Pulse, Chicago, examined young consumers' interest in grab-and-go dining.
Using insights drawn from the Kids Dining Study and the School Meal Innovation Lab, this study presented 900 K-12 consumers with 10 new foodservice menu concepts to explore Gen Z's complex food culture and dining behaviors at and away from home.