Eosta saves more than 22M units of unnecessary plastic packaging
As the mark from natural branding technology is clearly visible, it is no longer necessary to pack the products in plastic.
Eosta, Amsterdam, along with 32 retail chains in 13 countries, has saved more than 22 million units of unnecessary plastic packaging due to its natural branding laser technology.
What the process entails is, that a high-definition laser removes part of the pigment from the outer layer of the peel of the fruit or vegetable, leaving a permanent mark. As this mark is clearly visible, it is no longer necessary to pack the products in plastic.