Market research: Storytelling leads top trends for 2020
Increased consumer interest in the stories behind their food and beverage products and their influence on purchasing decisions has resulted in companies paying more attention to storytelling in their branding strategies.
Increased consumer interest in the stories behind their food and beverage products and their influence on purchasing decisions has resulted in companies paying more attention to storytelling in their branding strategies.
In fact, “Storytelling: Winning with Words” leads the list of Top 10 trends for 2020, according to this research report released by Innova Market Insights, The Netherlands.