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New Retail Products

Chopped salad kits

Fresh Express Twisted Caesar Chopped Salad Kits
November 11, 2019

Fresh Express, Orlando, Fla., launched new Chopped Salad Kits in Twisted Caesar varieties and Thai ‘N’ Cashews.

“Our newest Chopped Salad Kits were inspired by popular restaurant menu offerings and trending flavors, as well as a healthy dose of creativity,” says Fabian Pereira, vice president of marketing and innovation. “The talented chefs at the Fresh Express Innovation Center put new twists on the classic Caesar salad and added unexpected ingredients to the Asian Thai salad to bring an exciting, flavorful chef-inspired experience to consumers and more variety in a fast-growing segment.”

“Caesar-based recipe kits are by far the most popular flavor within the category,” adds Pereira. “Our new Twisted Caesar varieties give consumers three delicious ways to prepare the types of Caesar salads they love and enjoy in restaurants.”   

Infused with international ingredients, like Thai spiced wonton strips, avocado and dried pineapple, the new Chopped Salad Kits offer familiar favorites with unexpected twists.

New Fresh Express Twisted Caesar Chopped Salad Kits are available in:

  • Twisted Asian Caesar. Crisp romaine lettuce, crunchy wonton strips, sesame seeds and dried pineapple come together, topped with Asian Caesar dressing and grated parmesan cheese.
  • Twisted Avocado Caesar. Yellow and blue tortilla strips blended in romaine lettuce, corn kernels, grated parmesan cheese and Avocado Caesar dressing.
  • Twisted Greek Caesar. Herb flatbread strips, crumbled feta cheese and Greek Caesar dressing atop romaine lettuce.  

“The new Thai ‘N’ Cashews Chopped Kit is inspired by the complex flavors of Southeast Asia and packed with unique ingredients consumers will love,” says Michael Golderman, marketing brand leader.   

The Thai ‘N’ Cashews is a crunchy mix of green and red cabbage, romaine lettuce, carrots, green onions, Thai spiced wonton strips, roasted cashews and toasted coconut flakes, completed with creamy Thai dressing.

Fresh Express Twisted Caesar and Thai ‘N’ Cashews Chopped Kits are available in the refrigerated produce department at retailers nationwide for a suggested retail price of $3.99.

KEYWORDS: Fresh Express produce refrigerated salad refrigerated salad kits salad salad kits

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