Research highlights consumer confusion regarding CBD
GMA’s survey reveals that six in 10 Americans are familiar with CBD, but confusion is rampant.
The market for cannabidiol (CBD) products may be booming, but new research released by the Grocery Manufacturers Association (GMA), Arlington, Va., shows that consumers are confused about what CBD is, what it does and whether CBD products are safe. More concerning, with one in three Americans using CBD, the majority (76%) assumes CBD products are subject to federal regulations and safety oversight when, in fact, no such regulations exist.
Upon learning no federal agency oversees CBD products, 82% of Americans expressed alarm, 67% of whom say they are “extremely” or “very” concerned. Another 84% are worried about the varying regulations that could result from the current state-by-state patchwork system.