Saladexpress, Canada, launched three new, ready-to-eat side salads as well as fettuccine-inspired veggie strips under its newly introduced Florette brand.
“Our field studies have unanimously shown that consumers not only lack the time and energy to cook, but [also] struggle to include fresh ingredients and think of new ways to incorporate vegetables into their diet,” says Martine Leduc, marketing manager. “Florette ready-to-use salads and vegetables offer valuable assistance with daily mealtime challenges, and in addition to helping you achieve a healthy, balanced diet, they taste great and are easy to use. You can now find Florette products, such as the new salads and veggie fettuccines, in grocery stores. All products from Saladexpress, including the popular fresh, ready-to-cook mixed vegetables and mature spinach are becoming a part of the Florette brand.”