Frozen foods are coming into their own. Don’t miss the moment.
Refrigerated and frozen foods are enjoying some well-deserved momentum. However, it would be a mistake for retailers and manufacturers to sit back and savor the moment.
Frozen foods are on the upswing after years of flat or declining growth. The trend is visible in research like “The Power of Frozen,” a report issued by the American Frozen Food Institute (AFFI), Arlington, Va., and Food Marketing Institute (FMI), Arlington, Va.
The shift in the culture at large is where consumers are looking at fresh a little differently than they did in the past. In fact, the public is starting to appreciate that frozen foods can “lock in” nutrients better than produce trucked across the country.