Study reveals most consumers think food labels are misleading
This study found that 33% consider transparency from a brand as an extremely important factor when purchasing food products.
Half of Americans (53%) feel like food labels are sometimes misleading, according to research presented by Crispy Green, Inc., Fairfield, N.J. In fact, mistrust in food labels extends to 11% of Americans who find food labels to be completely untrustworthy.
And, it’s more than just distrust of labels; 82% of Americans have felt tricked by nutrition labels.