When it comes to the frozen vegetables category—a sector that has remained undeniably stagnant for quite some time—innovation is key to succeeding—and sustaining. It used to be a category of frozen peas, carrots and corn, sold separately. There weren’t mixed varieties, seasoned options, accompanying sauce packets or microwave-safe packaging. It was literally just frozen peas, carrots and corn, sold separately.
Fast forward to today, and the frozen vegetables section is complete with blends, spirals, mixes and already seasoned options.