Old El Paso, a division of General Mills, Minneapolis, partnered with Crystal Farms, Minneapolis, to introduce Old El Paso Shredded Cheese.
The line comes in Finely Shredded Cheddar, Mexican 4-Cheese, Mexican Taco Blend, Monterey Jack, 3-Pepper Blend and Quesadilla.
“The addition of shredded cheese delivers on the promise of the Old El Paso brand to increase freshness and customization to our popular portfolio,” says Justin Conzemius, director of marketing, Old El Paso. “We believe that consumers will reach for it as soon as they see it in the dairy aisle.”
“We relished the opportunity to be part of the Old El Paso portfolio and brought the creativity and diversity to our products that best represent the brand,” says Katie Egan, director of marketing, R&D and category, Crystal Farms.