How CBD creates new opportunities in processed food market
When asked in what product sectors they would like to see the ingredient, 22% said that they would like to see the ingredient used in the food sector.
Consumer attitudes toward CBD indicate that there is a large demand for products containing the ingredient across the food sector, according to a study produced by FMCG Gurus, UK.
In Q3 2019, FMCG Gurus surveyed 26,000 consumers across 26 countries and found that only 9% of consumers are currently using products that contain CBD. However, when given a definition about what such products are, a total of 40% said that they would be willing to use.