Kroger partners with Infarm to offer in-store living produce farms
Using hydroponic technology, the produce will grow on site, removing the need for extended transportation and storage and producing a more eco-conscious product.
The Kroger Co., Cincinnati, partnered with Infarm, Berlin, to bring modular living produce farms to North America.
The living produce farms will launch at two of the 15 stores planned at QFC – a Kroger banner – at locations in Bellevue and Kirkland, Wash. Using hydroponic technology, the produce will grow on site, removing the need for extended transportation and storage and producing a more eco-conscious product. The farms are designed to scale, and will provide shoppers the freshest and most sustainable living produce options available.